Samoa Digital Library

Browsing by Author "K. Elrod, James"

Browsing by Author "K. Elrod, James"

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  • K. Elrod, James; L. Fortenberry Jr, John (Elrod and Fortenberry BMC Health Services Research, 2020)
    Background: When one thinks of opportunities to engage patients, the marketing communications mix often is the first thing that comes to mind. Its five components of advertising, personal selling, sales promotion, public ...

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