Samoa Digital Library

Browsing by Author "K. Gauri, Dinesh"

Browsing by Author "K. Gauri, Dinesh"

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  • Golmohammadi, Alireza; Havakhor, Taha; K. Gauri, Dinesh (American Marketing Association, 2021)
    Firms are increasingly turning to social media platforms for complaint handling. Previous research and practitioners’ reports highlight the benefits of complaint handling on social media, urging firms to provide prompt and ...

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