Abstract:
This study employed a Multi-Attribute Utility (MAU) model to examine the Pap test decision making process among Pacific Islanders (PI) residing in Southern California. A total of 585PI women were recruited through social networks from Samoan and Tongan churches, and Chamorro family clans. A questionnaire assessed Pap test knowledge, beliefs and past behavior. The three MAU parameters of subjective value, subjective probability and momentary salience were measured for eight anticipated consequences of having a Pap test (e.g., feeling embarrassed, spending money). Logistic regression indicated that women who had a Pap test (Pap women) had higher total MAU utility scores compared to women who had not had a Pap test within the past three years (No Pap women) (adjusted Odds Ratio¼1.10). In particular, Pap women had higher utilities for the positive consequences ‘Detecting cervical cancer early, Peace of mind, and Protecting my family’, compared to No Pap women. It is concluded that the connection between utility and behavior offers a promising pathway toward a better understanding of the decision to undergo Pap testing.
