A Guide to good survey design.

Abstract

Statistics NZ is committed to unleashing the power of data to change lives. One of the ways we do that is by sharing our knowledge and expertise in designing surveys. Survey design is critical in determining quality research and obtaining good data. From crafting good questions to accurately measure opinions, experiences, and behaviours, to producing good measures, survey design is a multi-stage process that requires attention to many details at once. Historically, survey design has been treated as an art form. Today, we understand it better as a science. In this introductory guide we share an overview of the pitfalls and best practices of designing surveys. It includes insights on sample design and questionnaire design, as well what to consider when interacting with respondents. I encourage anyone involved in commissioning or carrying out surveys to make use this valuable guide.