Different strokes for different folks: Influence of Advertising Semantic Noise on Consumer Behaviour

Abstract

The purpose of this paper is to highlight the influence of Advertising Semantics Noise on Consumer behavior with specific reference to Samoa. The study used convenience sampling to collect data from a sample size of 50 respondents with the help of structured questionaires. While it was found that the advertisementscontaining semantic noise still provide product familarity, consumer purchase and decision making were influenced by personal taste and preference.